I kid Nike, but the fact of the matter is that they've taken a substantial risk making Colin Kaepernick the face of their Just Do It campaign?
What if the president sees that they're trying to do right by the black community and talks shit about them on Twitter at three o'clock in the morning, as one does? Their stock price could plummet!
Fortunately, I don't think anyone wears Nike other than black people and white people who'd rather not be viewed as openly racist. Black kids spend a shedload of money they can't afford to spend on Air Jordans, and young CACs who take their fashion cues from black kids probably spend even more than that.
Obviously, if you're the kind of white person who would be upset by this ad campaign, you weren't buying any Air Jordans anyway—this despite His Airness' famous assertion that Republicans wear shoes too, or something to that effect, which was why he couldn't endorse a candidate running against a white supremacist.
Say what you will about Michael Jordan, but kids still fuxwit his shoes, including kids who probably weren't born when he was in the league. Does Colin Kaepernick even have a shoe? If he did, would it surpass the Air Jordan as a result of his correct views, or is he just there to keep people buying the same shit they've been buying?