Not literally, in the sense that he's accepting Tanqueray as a form of payment, like his Blacksmith labelmate Jean Grae (at least as far as I know), but in the sense that he's writing a blog for the Tanqueray website.
Does Hennessy know about this? Roffle.
No but really, how is it that I've spent the last 10 years extolling the virtues of substance abuse, and I don't have an endorsement deal with an alcohol company, but Talib Kweli has spent the last 10 years singing songs by, for and about chicks with headwraps, and he's got his own blog on the Tanqueray website? He's not even a blogger!
He's got a post up today about the 10 films you must have seen in order to have a conversation with him. It's not a bad list, but I wonder what person of a certain age hasn't seen all 10 of them, especially in this age of DVD and Blu Ray, DVR, On Demand and what have you. The kind of black people who are still convinced that Scarface is a good movie? Maybe he didn't want to run the risk of alienating people. The culturally illiterate drink Tanqueray too.
I checked the archives, and it looks like he's been at this since the beginning of the year. How come no one informed me of this back when I was goofing on him for getting married on the set of a Hennessy commercial? Or was that last year? It could be that I'm the only one, except perhaps for that guy who was pissed off about that Gucci Mane song, who sees the humor in this.
Related: The new, improved Talib Kweli [XXL]