First of all, I just want to go on record as saying that I was one of the first people I know (maybe not the first person) to run an anti-Morgan Spurlock/Super Size Me story and so far I've yet to be contacted by any major media outlets. It did get mentioned by O-Dub, Hashim and this fellow (and maybe some other people), which was cool.
This week, Newsweek is running a story about some "heavy users" of fast food who aren't drinking the Morgan Spurlock Kool-Aid (no homo). According to the article, "heavy user" is fast-food industry parlance for the 20 percent of eaters who account for 60 percent of all fast-food sales. The typical heavy user is male, between the ages of 20 and 30 and extremely loyal to the burgers and fries he loves. I guess that would include myself. It's always nice to know which of marketers' little predefined segments you fit into.
Anyhoo, some of us heavy users are pissed off at this current health-conscious siege on the fast-food industry, including everything from McDonalds' ridonkulous Adult Happy Meals (LOL) to Burger King trying to sell shrimp salads, and especially resent this clown Morgan Spurlock trying to tell us that we'll be dead within the month if we eat too much Macs. Says one guy in the article, "[I] would have to be stupid not to know that you can't eat only burgers and fries and not exercise."
Fortunately, it sounds like Mickey Ds knows better than to go fucking with any of its real heavy hitters. "The Quarter Pounder with Cheese or the Big Mac--those items will not be touched," says Dennis Lombardi, fast-food industry consultant.
Finally, I'd just like to say that if anybody from McDonalds is reading this and is interested in having me ride down on this fool Morgan Spurlock, hit a brother up on the email. We can work something out.