MTV News is under fire for a video in which a group of woke bae commentators suggested several New Year's resolutions for white men. Hopefully, this is the thing that drives them out of business.
They're probably not long for the Internets anyway. I read yesterday, a mere matter of hours after I heard about this video, that the top guy at MTV was let go after having been there for over 30 years.
This was probably a mere matter of coincidence though. MTV's ratings have been in the shitter for the past couple of years. A few weeks ago, the guy who was recently named CEO of Viacom announced that his first order of business was cleaning house at MTV.
It only makes sense that he would start with the news department. MTV News was the shit back when it was an actual TV show, with Kurt Loder expressing his barely concealed contempt for that week's flash in the pan. Now it's just shit.
They hired a guy who supposedly used to be with Grantland (did they confirm this with ESPN?) to overhaul the site, and he must have scoured the grossest, saddest corners of Youth Tumblr—with James Deen GIFs and invented SJW terminology—looking for writers. Remember when that gay, homeless black kid dissed De La Soul? That was all them.
An adorable, brilliant Asian broad (pardon the redundancy) from the Nation took MTV News to task for the tokenism of their hiring practices and the general bullshit nature of their content. Essentially, she argued, they brought in a few black kids to publish a constant stream of hot takes on Beyoncé, for branding purposes, that this content would be of little use to anyone outside that particular community, nor can it be driving much ad revenue.
Some of the kids who were accused of being "diversity hires" responded by arguing that they couldn't be token negros, because they're talented enough to work for sites that public actual journalism, which doesn't really make sense logically—this despite the fact that at least one of them went to an Ivy League school. Behavior like this is why affirmative action is under attack from Becky with the Bad Grades. They shoulda never gave you niggas degrees in safe space management!
It just so happens that White Guy Resolutions hit the Internets around the same time as both Elective Abortion-ghazi and a number of articles about how black journalists are about to be out of a job, if they had a job in the first place, including a scathing bit of performative self-flagellation by the New York Times' public editor.
With Trump about to take office in a mere matter of days, you can't help but think that the Internets are about to change dramatically. It won't be all positive, and this could very well be the end of everything, but it won't be all negative either, if it means the end of this current iteration of MTV News.