February 08, 2013
How Macklemore got "Thrift Shop" to #1 without a major label (hint: payola)
Macklemore and Ryan Lewis would like you to think that the reason their song "Thrift Shop" is the first indie song to top the Billboard Hot 100 since Lisa Loeb's great "Stay," from 1994 (which, grown people will recall, benefited from being in the brilliant Reality Bites), is because it's the best indie song since "Stay," and because its message of bourgeois CACs sticking it to the man by buying their pants from the Council of the Blind resonates with today's youth, but the truth of the matter is that the reason the song has been so successful is because Macklemore and Ryan Lewis are the rare indie artists who can afford to pay for the same payola service that the TIs use - though, to their credit, supposedly because they were able to make that much money from years of touring, not because they talked their dads into cutting a check, which is how that guy Sam Adams had the #1 rap song on iTunes a few years ago. Click through to check out an episode of NPR's All Things considered in which this is explained.
Byron Crawford a/k/a Bol is the celebrated author of several books, most recently NaS Lost: A Tribute to the Little Homey.
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Posted by Bol at 02:55 PM | Permalink
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