If I had a secretary, first I'd see if she'd be interested in performing a sexual favor for me, as a show of appreciation of the fact that I sign her checks.
Then I'd tell her to cancel my appointments for the rest of the month. Because something tells me I'm gonna be busy enjoying all of my favorite classic music videos on MTV's new site, MTVM.
I should have known something was up yesterday, when I checked Mixtape Monday, and I noticed the video player had been upgraded from the buggy, semi-useless one they've been using for years now. I didn't have any problem at all embedding to my Tumblr that hilarious video in which Fiddy Cent can't help but drop his mic while discussing how awful the new Kanye West album is almost certainly gonna be. Whereas, normally, I wouldn't even have bothered.
As it turns out, MTV's got an entire new website that's basically an archive of classic music videos. The videos are free and easy to browse, play, and embed. The picture quality isn't the best in the world, but it's probably better than the vast majority of shit on YouTube. As a matter of fact, it reminds me of what YouTube was like, back when everyone was uploading classic videos they'd ripped from old VHS tapes from back in the day - before the TIs caught wind of it and started siccing the junkyard dog on people.
Basically, it's what the MTV website should have been like years ago, back when they first started hosting music videos. If only they hadn't let somebody sell them on the system they've been using. (Watch it turn out that the guy who invented MTV Overdrive was one of these TIs' nephews.)
The archive seems to be incredibly deep, as far as stuff that actually came on MTV back in the day, and maybe not so much in terms of stuff that didn't. If you notice, the list of featured videos has obviously been purposely engineered to consist of at least 12% videos by black artists, almost as if there was a corporate lawyer breathing down the neck of the poor intern who put it together.
I checked to see if they had the clip for Jeffrey Osborne's "You Should Be Mine," aka the woo-woo song, just so I could relive the days of riding around in the backseat of my old man's Delta 88, but, alas, they only had one video by him, and it was for some shit I never heard of. They didn't have anything at all by Alexander O'Neal, another artist from that era that I wouldn't mind listening to again, provided it didn't require much from me in the way of effort.
I'm assuming that's because a lot of shit like that mostly only came on BET back in the day, and even though MTV owns BET, they figured, what's the market, really, for '80s-era R&B videos? Plus, I'm sure they'd never cop to this, but they might have a certain interest in having MTVM perceived as being a white music video site, despite featuring a number of videos by black artists.
You'll know if, a few years from now, BET launches its own, shittier version, with all black videos, and yet it somehow manages to become even more popular than its "mainstream" counterpart, probably because so many black people don't have shit else better to do than sit around all day and watch music videos - not unlike how TRL begat 106 & Park, and, if you notice, 106 & Park is still going strong, while TRL has since been canceled.
After the jump is a brief collection of clips I've put together from the proverbial days when MTV actually played music videos.
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