Double-O snuff footage
If you play it in reverse, it looks like they're helping him up and sending him on his way!
And after the jump is an interview in which Double O reaffirms his badassness, despite the fact that he just got beaten like a rented mule.
Seriously though, I can see where he's coming from. I wouldn't want anyone to think I was crying, if I got attacked by several club bouncers and sustained some pretty serious injuries. It wouldn't jibe with my sense of machismo.

