June 08, 2006
The Prodigal Son returns
This past weekend, there was a whole shiteload of coupons for Hardees in the break room at the BGM. I don't know if one of my coworkers found them somewhere and brought them in to share, of if Hardees is pioneering some sort of marketing scheme to target low-income people on the job.
Either way, this was a pretty good deal, so I jacked all of them and have been eating several of my meals now at Hardees. In particular, one of them allows you get a free fries and a drink with the purchase of any 1/3 lb. Thickburger. Because it's an expensive sandwich, you still end up spending like $4, but I figure I'm worth it.
In fact, Hardees is a somewhat expensive place to eat these days, with the average combo costing about $6 and the most expensive ones running a bit more than that. Compare that to McDonalds, which has somehow found a way to scratch out a profit selling the $1 Big & Tasty. (Seriously, what the fuck?)
I used to work for Hardees back when they still sold fried chicken, hot dogs, salads, and all kinds of bizarre shit, back in like '97. Since then they've gone through a few different image makeovers, but I notice the hamburgers taste about the same. They're that much bigger, but they still kinda suck.
The thing is, I can appreciate what they're trying to do in theory. You wish McDonalds would serve a 1/3 or 1/2 lb. hamburger that tasted like, you know, a hamburger from McDonalds (i.e. delicious). I'd be willing to pay up to $2 for one, rather than having to buy two Big & Tastys. Nullus.
Don't even get me started about the fries.
Also, I notice Hardees is getting back to their old ways, selling ice cream, and buffalo wings, a taco salad, a hamburger with roast beef on it, and probably some other wacky shit, too. Why?
On a related note, Oh Word has a neat tip on how to get a $1 budget-version of a Big Mac. I might have to try that one of these days when my Hardees coupons run out.
Byron Crawford a/k/a Bol is the celebrated author of several books, most recently NaS Lost: A Tribute to the Little Homey.
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Posted by Bol at 01:48 PM | Permalink
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