XXL = the new SOHH?
The Poo Has Hit the Fan (Nullus)
Is XXL attempting to "Harris" its way into online hip-hop? Is it even possible, or necessary, to "Harris" one's way into this field? Today I was browsing Clyde Smith's desolate press release depository ProHipHop and came across a post in which it's revealed XXL's plans to relaunch its website. Nullus.
You can check out the post (which features Clyde Smith having a very Clyde Smith moment) for yourself, but the gist of it is that XXL is planning to relaunch its site in the next week or so, and they're gunning for SOHH's spot.
Alleged features of the new XXL site:
- Up to the minute breaking news
- Original features/Q&As/reviews and content
- Personality based blogs
- Exclusive streaming audio and visuals
- Message boards
Sayeth the email, in part:
Hey industry - So XXL has some breaking news. In the next two weeks we will be lauching the new XXL Magazine website - xxlmag.com. We will have all original content and will be documenting the daily movements of hip-hop with the quality and professionalism you expect from XXL. We are going to give all those other rap sites a run for their money.
Ruh roh.
I wonder, though, if it's a bit early to suggest that Hashim and the rest of those bums start looking for another line of work. After all, if there was a viable business model for documenting the daily movements of hip-hop with a modicum of quality and professionalism, don't you think SOHH would've tried that shit a long time ago? They've been around for like 10 years now.
It's worth noting that hip-hop magazines in the past have attempted to enter the online arena. In fact, the Internets are the main reason Dave Mays no longer works for his own company. And speaking of people who pretend to own companies, does anybody else remember Russell Simmons' 360HipHop? Quality and professionalism.
Also, I suppose it's worth mentioning that since this new site will feature "personality based blogs," they're sorta kinda entering my own little sphere. Admittedly, I'm a bit worried. If this works out well for them, I may be forced to request more hours at the Big Gay Mart. The horror!
