Damon Dash's prize package, nullus

I didn't bother watching any "BET's The Ultimate Hustler" other than the first episode, but apparently tonight is the season (series?) finale. The finalists include Brian, a 26 year-old who hails from San Diego, Deshawn, a 28 year-old from Trenton, New Jersey and Tichanda, a 28 year-old Brooklynite.

What do these poor bastards stand to win should they be crowned the Ultimate Hustler?* A bunch of garbage from Dame Dummy's various failed companies:

The budding entrepreneur to be crowned "the ultimate hustler" will receive a $100,000 prize package which includes a new Jeep Commander, a Tiret watch from Dash's exclusive collection, a CEO Fall Collection wardrobe makeover, clothing from either the Damon Dash collection or the Rachel Roy collection, Pro-Keds sneakers of their own design, a subscription to Dash's magazine "America," and a host of other prizes.

Um, what the fuck is the "Damon Dash collection?" Is DDtR about to give somebody a buncha already been worn shit from his closet?

I mean, it's not like he actually owns a clothing line.

I suppose the Jeep is a nice enough prize, and the watch can at least be pawned for whatever it's worth in platinum and blood diamonds, but a subscription to America magazine? As the prize for an actual TV show? Damn.

*We can presume that they weren't actually paid anything to appear on the show, which means most of them got effed in the a. Hard. Ultimate hustlers, my ass! (nullus)